Since her launch in July 2023, AI influencer Aitana Lopez has continued to engage audiences and brands alike.
With her ever-growing following of over 124,000 on Instagram and her engaging posts, Aitana has become a force to be reckoned with in the social media world.
Despite being an AI model, Aitana has been carefully crafted to be a relatable and aspirational figure for her followers. She shares various content, from fashion and beauty to travel and lifestyle, all while maintaining a positive and engaging persona.
Brands have also taken notice of Aitana’s reach and influence. She has partnered with a number of brands, including Big, a sports supplement company, and Fanvue, a platform similar to OnlyFans. Aitana’s partnerships with these brands have helped her to earn 3,000 euros per month on average.
“We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control. Often it was the fault of the influencer or model and not due to design issues.”,
said Ruben Cruz, the designer of agency The Clueless.
“We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” said Mr Cruz.
After the success of Aitana, the agency created a new virtual model named Maia, described as “a little more shy.” Both names cleverly incorporate the acronym for artificial intelligence (AI).
