Marichi Labs, an Indian AI startup building infrastructure for intelligent conversation and commerce, announced its Seed funding round on June 26, 2026. The investment came from Texas AI Ventures, although the company did not disclose the funding amount.
The fresh capital will be used to strengthen its AI platform, expand engineering and product teams, accelerate enterprise deployments, and support its expansion across India, Africa, and the US. Marichi Labs is focused on helping businesses automate customer interactions through AI-powered conversational workflows, with a strong emphasis on WhatsApp and enterprise system integrations.
About Marichi Labs & What It Builds
Founded in 2026, Marichi Labs is an Indian AI startup building enterprise AI infrastructure for intelligent conversation and commerce. The company’s founding team includes Hanumant Lal Shukla, Ritu Raj, and Yogesh Vashisth, bringing together expertise in enterprise technology, AI platforms, and software architecture.
CEO and Managing Director Hanumant Lal Shukla is an IIT Kharagpur alumnus with more than 20 years of experience managing business operations and scaling technology across India, the Middle East, and Africa. Rituraj is a product-driven entrepreneur and systems architect focused on AI-powered platforms and distributed enterprise infrastructure, while Yogesh Vashisth specializes in building scalable software architecture and high-performance technology platforms.
Unlike traditional AI chatbot companies, Marichi Labs is developing the underlying infrastructure that powers enterprise conversations. Its platform focuses on WhatsApp-powered conversational commerce and enterprise communication, enabling businesses to automate sales, customer support, customer onboarding, collections, and lifecycle management through AI.
The platform also integrates with CRM, HRMS, ticketing systems, and workflow engines, allowing enterprises to connect customer conversations directly with their existing business applications and automate operational workflows.
What’s Next for Marichi Labs?
Marichi Labs is now focused on expanding its technology and market presence. The company has opened a new Delivery & Development Centre in Gurugram and operates an Innovation Lab in Bengaluru to support product development and enterprise deployments.
It currently serves customers across India and Africa and plans to enter the US market later in 2026. While the company has confirmed that its AI platform is already being used by enterprise and SMB customers, it has not publicly disclosed the names of its clients.
The opportunity ahead is significant. WhatsApp has become one of the primary business communication channels in India, and enterprises are increasingly adopting AI agents that can automate customer interactions while integrating with CRM, HRMS, ticketing systems, and other enterprise software.
As businesses move beyond basic chatbots toward AI-powered workflow automation, Marichi Labs is positioning itself as an infrastructure provider that enables intelligent, enterprise-grade conversational commerce. With fresh capital, an experienced founding team, and expansion plans already underway, the company is aiming to strengthen its presence in India’s growing AI ecosystem and international markets.
