Higgsfield has added Nvidia and growth investor TCV to its Series B financing, extending a round that DST Global led in August. The AI video and image platform announced the extension on October 23 from San Francisco and Astana, Kazakhstan.
The company did not disclose the size of the extension or a new valuation. It said the money will support product development, global infrastructure, hiring and expansion into new markets.
What the extension adds
The extension builds on a Series B round that raised 400 million dollars at a 5.4 billion dollar valuation in August. DST Global led that round, and Goldman Sachs Alternatives, Tribe Capital and other investors also took part.
TCV has previously backed Netflix, Spotify, Facebook, ByteDance and Electronic Arts. Higgsfield said the firm’s investment reflects its conviction in AI and generative media, and TCV general partner Neil Tolaney described the platform as a fast, professional grade and AI native way to turn ideas into images and video.
A fast rise in users and revenue
Higgsfield reports more than 40 million users across 238 countries and territories, with the United States as its largest single market and Europe as its largest region by usage. The company says it crossed a 1 billion dollar annualized revenue run rate in September, 18 months after launch.
Enterprise business is its fastest growing segment, rising more than 100 percent month over month, and revenue under contract from business customers has grown tenfold since June. The platform processes 12 trillion tokens across 150 million generations every month, according to the company.
Brands and agencies use the platform to turn a single campaign concept into up to 100 ad variants for different markets and platforms. Higgsfield says that work matters because demand for visual content now grows with every new audience, market and language a brand wants to reach.
Why Nvidia is involved
Nvidia and Higgsfield have worked together across hardware and software for years. The startup has scaled on Nvidia infrastructure from L40 and A40 graphics processors through the Hopper and Blackwell generations, and it is now expanding to Vera Rubin systems.
It also uses Nvidia Dynamo to run custom inference workloads on its own graphics processor infrastructure. Its 15 minute animated short film Kök Börü was powered by Blackwell Ultra infrastructure, and the company open sourced the project as a free course for creators.
The first thing and the last thing is you invest in people, not companies.
Jensen Huang, founder and chief executive of Nvidia, said that during a fireside chat in Astana. He praised the founders for their vision and their ability to compete in a global market.
Every brand, studio and creator now needs more visual content than traditional production can supply, and a new category is forming to meet that demand.
Alex Mashrabov, co-founder and chief executive of Higgsfield, said the company is well placed to lead that new category with leaders from compute and media development behind it.
What comes next
Higgsfield will use the new financing for product development, global infrastructure, hiring and go-to-market expansion. The announcement coincided with Huang’s first visit to Kazakhstan for the country’s national AI Month, where most of Higgsfield’s engineering team is based.
The company is headquartered in San Francisco and keeps deep roots in Kazakhstan through Astana Hub. Its co-founders are Mashrabov, Kazakhstani AI engineer Yerzat Dulat and Mahi De Silva, and Higgsfield describes itself as Kazakhstan’s first AI unicorn.
The test now is whether that growth pace holds as competition in AI video intensifies. For now, the backing of Nvidia and TCV gives Higgsfield more capital, more compute credibility and a larger stage to prove that AI made video can carry professional campaigns at scale.
