Vudoo has closed an A$22 million Series B funding round, about US$15.1 million, led by US private capital fund Blue Sky Capital. The Melbourne commerce technology company will use the money to expand internationally and keep building its checkout technology. The round was announced on 9 November 2026.
Checkout moves into AI surfaces
Vudoo builds infrastructure that lets brands, retailers and media owners embed checkout directly into content. Shoppers can buy inside a video, an article or an advert without leaving the page, turning a moment of discovery into a purchase.
The company calls this instant commerce, and its newest work targets AI surfaces, where assistants and answer engines guide product discovery. Vudoo says its platform gives those AI experiences structured access to catalogues, pricing and offers, with permissions and fraud protection built in.
Commerce is moving beyond traditional storefronts, with the transaction moment shifting into the media, content and AI environments where consumers discover and engage with products.
Nick Morgan, Founder and CEO of Vudoo
A leadership team for the US push
Vudoo has appointed four senior executives to lead its next phase of growth. Isabella Spragg becomes Chief Operating Officer after senior roles at The Trade Desk and Monks, and she will lead global operations.
Tash Henderson joins as Managing Director for North America, overseeing commercial operations across the region after nearly two decades in advertising, including roles at News Corp Australia and Unified. Sophie Abrahamsson becomes Head of Retail for North America, with a career spanning H&M Group and video commerce company Bambuser.
Julian Colantuono has been appointed Customer Success Director to lead global client success, after roles at EA Group, Ogilvy One and Bower House Digital. The appointments put the new leadership largely in the US, where Vudoo plans to grow fastest.
From shoppable video to agentic commerce
Nick Morgan founded Vudoo in Melbourne in 2016 with a plan to make video content transactable. The company now works with brands and publishers including Nike, Westpac, Vogue and News Corp, and it signed a partnership with PubMatic in March 2026 to bring commerce enabled advertising to programmatic channels.
Existing family office investors joined Blue Sky Capital in the Series B. The round gives Vudoo the capital to take its infrastructure into the places where shopping is heading next, including the AI assistants that are starting to answer product questions and complete purchases on behalf of shoppers.
