Vudoo
Checkout infrastructure that turns media, content and AI surfaces into storefronts.
About Vudoo
Vudoo is a commerce technology company based in Melbourne, Australia. Its platform lets brands, retailers and media owners embed checkout directly into content, so shoppers can buy inside a video, an article or an advert without leaving the page. The company also builds checkout infrastructure for AI surfaces, where assistants and answer engines guide product discovery.
Nick Morgan founded Vudoo in 2016 with co-founder Andrew Spalding. The company works with brands and publishers including Nike, Westpac, Vogue and News Corp. In November 2026 Vudoo raised an A$22 million Series B, led by Blue Sky Capital, to expand internationally and build out its commerce technology.
Founders
Funding History
Frequently Asked Questions
What does Vudoo build?
Vudoo builds checkout infrastructure that lets brands, retailers and media owners embed transactions directly into content. Shoppers can buy inside a video, an article or an advert without leaving the page, and the company also provides the commerce layer for AI shopping surfaces.
Who founded Vudoo?
Vudoo was founded in Melbourne in 2016 by Nick Morgan, its founder and CEO, with co-founder Andrew Spalding.
How much funding has Vudoo raised?
Vudoo raised an A$22 million Series B in November 2026, led by Blue Sky Capital, with participation from existing family office investors. The company has not disclosed its total funding to date.
