Bites has raised a $40 million Series A funding round to connect frontline training with business results. The AI-native platform turns training documents into short videos for deskless workers and delivers them through the messaging apps they already use.
What Bites builds
Bites delivers training to employees who rarely sit at a desk. Each lesson, called a Bite, runs up to 90 seconds and pairs a short video with a question, a summary and a discussion.
Lessons reach workers through WhatsApp, SMS, Microsoft Teams, Slack or a simple link, with no app to install and no login required. Managers can see who completed each lesson and which questions caused trouble.
Its AI Studio converts a PDF, a standard operating procedure or an idea into a branded training video in minutes. A single video supports more than 150 languages, and an AI editing agent revises a video when a manager describes the change needed.
When employees need an answer later, Ask AI responds in natural language using only approved company content. The company says the approach suits a workforce it puts at 2.8 billion deskless workers, roughly 80 percent of the global workforce.
The funding round
PeakSpan Capital led the round, with participation from existing investors Vertex Ventures, Horizon Capital, Rittenhouse Ventures and Lyra Ventures. The financing takes Bites total funding to $55 million.
Phil Dur and Charlie Reinkemeyer of PeakSpan will join the Bites board as part of the investment. The company will use the capital for United States expansion and further platform development.
Phil Dur, co-founder and managing partner at PeakSpan Capital, put it this way.
Few companies get customers to come back and ask for more. Bites does.
From completion to business results
Bites argues that training is usually judged by completion while business outcomes sit in separate systems. Sales live in point of sale software, guest scores in customer relationship tools and staff turnover in human resources systems.
The company already connects data from those systems with its learning and engagement data. The funding will develop that link into a loop that spots a performance gap, creates targeted training, delivers it to the right employees and measures whether the metric moved.
Bites illustrates the idea with stores falling behind on upselling a promotion. Sales data would flag the dip, the platform would generate a short coaching video and managers would track whether upsell rates improved after training.
Eran Heffetz, co-founder and chief executive of Bites, put it this way.
Running restaurants taught me that business performance comes down to what people do on the floor, every day, and whether they have the knowledge and support to do it well.
What comes next
Bites says customers typically reach more than 90 percent engagement within three weeks and reports net revenue retention of 161 percent. Its named customers include Unilever, Coca-Cola, Shake Shack, Wynn Resorts, The Venetian and Compass Group.
Heffetz is relocating to New York to build the United States commercial organization. Bites also plans to grow partner and reseller channels and expand into banking, insurance and extended workforce use cases.
The test for the new capital is whether training data can prove its effect on the shop floor. Completion rates are easy to report, but a change in sales or service after a lesson is the result Bites now has to show.
