Bengaluru-based Simplismart has raised $14 million in a Series B round to scale software that helps companies run artificial intelligence models more efficiently and, in some cases, on fewer graphics processing units.
Dallas Venture Capital led the round, with Nvidia, Accel, Shastra VC and Micromax joining as participants. The deal values the four-year-old company at about $100 million, including the new money.
What Simplismart builds
Simplismart builds the software layer between an AI model and the graphics processors it runs on. Its modular inference engine adjusts how each workload is deployed and managed, balancing response speed, request throughput, quality and cost for the application using it.
Customers can run models through Simplismart’s own platform or inside their existing cloud and on premises infrastructure. The platform also offers fine tuning tools, automatic scaling as demand changes and performance monitoring.
Video generation companies HeyGen and Higgsfield run production workloads on the platform, as do InVideo, Shiprocket, Apna and enterprise AI startup Ema. Simplismart says InVideo cut its GPU serving costs by 56 percent using its software.
Indian cloud provider Yotta uses Simplismart technology to power the serverless inference service in its Shakti Studio platform. Cloud providers can also use the software to build their own inference services on their existing GPU infrastructure.
Why Nvidia is involved
Nvidia’s backing goes beyond its investment. Its engineers are working with Simplismart on integrating Nvidia’s Dynamo inference software, and the chipmaker has introduced the startup to prospective customers and partners.
Jain argues that companies need speeds and costs matched to each application, rather than a preset fast or cheap tier. He also argues that making inference more efficient makes Nvidia hardware more attractive and widens adoption, which should benefit Nvidia over time.
Growth behind the round
Simplismart says its annualised revenue run rate has grown fourteenfold over the past six months to an eight figure sum. The figure is based on recent customer usage rather than signed contracts, and it excludes money passed through to infrastructure providers.
More than half of that revenue comes from the United States, even though Simplismart has more customers in India. Jain and co-founder Devansh Ghatak founded the company in 2022 after meeting as students at BITS Pilani, and it now employs 58 people.
The new money will fund development of its inference engine and orchestration platform, expansion of its cloud provider ecosystem and growth across North America and global markets.
Ghatak said the company is also building a dynamic scheduling layer to match workloads with available computing capacity across regions and time zones.
“We have spent four years building the software layer between the model and the GPU, helping customers optimise how their workloads are deployed and operated. This funding will allow us to take that platform to more enterprises and cloud providers globally,” said Amritanshu Jain, co-founder and chief executive of Simplismart.
